No nonsense, award winning, flexible freelance media evaluation support
Do you want to benefit from the expertise within AMEC’s small communications, research and measurement team (we won in 2023 and were highly commended in 2024)?
Are you a PR agency looking to take your measurement and analysis capabilities to the next level?
Are you a media intelligence or measurement company looking for freelance resource to help you scale up?
Are you a PR manager about to put your media intelligence or media monitoring services out to tender and need help with the RFP? Mistakes can be expensive and exhausting when choosing the wrong firm for the task. We can advise and help you choose the best in class supplier for your media insight needs.
Do you want to work with a team of no-nonsense media evaluation professionals who have provided back office support to a number of the world’s leading measurement and evaluation agencies?
Experienced Media Analysts is a team of freelance media insight professionals, led by AMEC board member Steph Bridgeman, supported by AMEC Award judge and experienced data and insight consultant Nicole Emme alongside a collective of experienced media analysts.
We have worked with large and small organisations, across government, NGOs / charities, pharma, defence, travel and tourism, FMCG and luxury goods to evidence outputs and outcomes from their marketing activities.
Click here for more content, webinars and panel discussions on PR measurement and earned media KPIs.
Speak to us about:
Services
Media analysis services
What is being said about your brand on news and social media? How favourable is it? What messages are conveyed? Are your spokespeople on message? What are the emerging issues in your sector? What does your competitors’ news content reveal about their corporate strategies?
Training and consultancy
Measurement bootcamps, team training, outsourced evaluation support – we have worked with media intelligence and evaluation firms, PR agencies and trade organisations to improve measurement maturity. Why not work with us directly? Our lead consultant Steph Bridgeman is an AMEC board member and has spoken internationally for organisations including PR Week, the CIPR and the PRCA. Steph has also guest lectured at Cardiff University and the University of Westminster.
Press summaries and editing services
Our experienced team of native English analysts are supported by professional proof readers and editors. We can support your regular services – from daily press summaries to media evaluation reports – our experience can help you to make them better.
Testimonials
“The team were inventive in gathering data cost effectively, using open source tools including Google Trends to demonstrate impact. All in, delighted both with the media insight and the service from Experienced Media Analysts.“
> Isobel Camier, Director,
Camier Communications
and board member of the PRCA Virtual PR Agencies Network
“Working with the team at Experienced Media Analysts has been straightforward from the start – from the briefing, testing and all the way through to the live stage, the team have been a delight to work with. They have created a bespoke media alert, pulling in relevant sector news stories from eight key markets around the world. They filled a gap that an automated media clippings service just couldn’t fill.”
> Shami Thomas, Global PR and Comms Manager, Booking.com
“Steph provided vital support in our media coverage analysis tendering process. Steph undertook a clear analysis of our current provision, making suggestions for where an optimised service could add to our programme and outputs. She helped to develop our brief to go out to agencies, and was prompt and meticulous in refining this based on our feedback to ensure the agencies had a clear picture for their proposals to align to. She provided guidance on reviewing the resulting proposals and helped to guide our decision making post pitches with her clear knowledge of the various companies, their structures and offering.”
Claire Baines, Deputy Director of Strategy & Insight, Smart Energy GB
“Well done to Steph Bridgeman and her team for providing meaningful evaluation on a very tight budget for this campaign... Good correlations and use of different data streams from media outputs to Google Search trends“
> AMEC Awards judges’ feedback 2020
“The Experienced Media Analysts team is excellent at providing in-depth analysis of PR activity, both to demonstrate value for client investment and to substantiate the impact and outcome of this activity when compiling award entries.
Demonstrating that media relations activity has delivered tangible benefits to an organisation is essential to submitting a credible PR award entry. Experienced Media Analysts has the ability equally to pinpoint valuable insights and present them in a compelling and easy to digest format.”
> Jon Clements, Director, Metamorphic PR
Our experience
>45
Freelance media analysts in our network, enabling us to qualitatively analyse hundreds of thousands of media articles per year
20
Typical number of years experience in the media evaluation and PR measurement sector, in addition to our industry experience prior to entering the sector
>50
Shortlisted entries in the AMEC awards written for our various clients since 2019, including platinum, gold, silver and bronze medal winners
Supporting the #PRmeasurement industry
Steph Bridgeman has served on the AMEC board since 2021, and leads its academics and educators group which brings together academia and professional practice linked to communications measurement. Steph co-created the AMEC Foundation Course in Measurement and Evaluation as a member of AMEC’s education group.
About Us
If you need an experienced media analyst you have come to the right place
We have worked in the PR measurement and media evaluation sector for over 20 years and have worked on thousands of measurement programmes across all sectors
News
Contact
Tel: +44 07907 180 900
Twitter: @mediaevalteam
Experienced Media Analysts 